MOB - Irfana hameed ft kalla sha
Concept, Direction, Cinematography, Edit & Grade by : Sajid K
Singer: Irfana Hameed
Music: Kalla Sha
Produced by: Saina Music
Equipements : Fujifilm XT4, 16-80mm f4 Lens,
Zhyun Weebill S Gimbal, Lights & Reflectors
Software used: Adobe premier pro, After Effects
Cast: Irfana Hameed & Zack Zilla
Associates: Agil Joseph, Sanahullaa, Sijo V, Bijo V
Location: The Hub Bengaluru
Overview
Within the confines of a 10,000 rupee budget, the challenge was to craft an impactful music video for rapper Irfana Hameed. The project aimed to harness creative ingenuity by devising a storyline tailored for a studio setup. Sourcing costumes, props, and lighting to match the narrative's mood was key, all while executing the shoot in a single day at The Hub Bengaluru studio.
Process
Song and it's thought
The artist's lyrics reflect a defiance against societal norms, addressing themes of fear, rebellion, and the struggle for individuality.
There's commentary on wealth, prejudice, and the pursuit of purpose amidst societal pressures. The verses highlight a call for change, advocating for concentration of power in the people's hands and urging action over conformity within a chaotic system.
Art Direction: Costumes, Props, Lighting & BTS
Sourcing costumes from Mumbai and customizing them according to the video's needs exhibited a keen eye for detail. The selection aimed to align seamlessly with the narrative, infusing authenticity without stretching the budget. Careful curation of props and lighting played a pivotal role in setting the mood and tone of the music video. Every element was thoughtfully chosen to complement the storyline, enhancing the visual appeal within the limited budget.
Studio Setup and Execution:
Arriving early to set up the studio with lighting and props exemplified meticulous planning. The team's collective efforts facilitated a smooth shoot, making the most of the studio environment to bring the envisioned narrative to life.
This project's success lay not only in the creative storytelling but in the strategic utilization of resources and an efficient workflow that maximized the impact within the limitations of the budget and timeframe.
.jpeg)
Story board
Here's the storyboard that guided the creation of the music video, aiding in character placement, framing, and ensuring a seamless flow in sync with the song
Shotlisting
The creation of a shotlist was a meticulous process, optimizing every frame to maximize storytelling within the constraints. The shotlist ensured efficiency during the shoot, making the most of the studio space and time available.
Marketing Materials
​
Our journey with this project extended beyond the screen, manifesting in a series of captivating posters meticulously designed to captivate online audiences. Each poster encapsulated the essence of the music video, translating its vibrant narrative into arresting visuals. From striking compositions to vibrant hues mirroring the song's palette, these posters served as digital invitations, beckoning audiences into the world we crafted with each beat and lyric.
This showcase is a glimpse into the visual symphony we orchestrated to resonate across online platforms and draw viewers into our captivating musical tale.
Color grading
The deliberate use of a color scheme comprising red, blue, and green was a strategic choice in this project. Multicolored lights strategically placed within the scene allowed for the infusion of these vibrant hues. The selection of studio backdrops further complemented this color palette, enhancing the visual narrative and adding depth to the storytelling.
