bad trip
Directed, Shot, Edited and Graded by: Sajid.K
Assistant directors: Akshay P, Anirudh, Jithin Joseph
Acteress: Vishnu Priya
Location: Air BNB
Music & Song: Anirudh Ravichandran, Leo
Softwares: Premier Pro, After Effects
Title design: Sajid
Gear: Fujifilm XT4, Gimbal, Godox 200SL, RGB apertur, 3x4 cutter, bouncer
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Overview
In a concise 40-second visual narrative set to Anirudh Ravichandran's evocative track from "Leo," a heartfelt story unfolds, juxtaposing our culinary choices with our compassion for pets. The storyline centers around a fish observing its imminent fate in a cooking pan, serenading with a poignant song that echoes its fear of becoming lunch. This compelling conflict highlights the dichotomy between our fondness for food and our ability to nurture and care for animals. Every aspect, from the color scheme to prop selection, was meticulously planned to convey this emotional tug-of-war between our gastronomic preferences and our empathy for living creatures.
Process
Audio
The power of a good song is undeniable, isn't it? The impact it leaves, especially when it's beautifully intertwined with a visual narrative, can resonate deeply. Anirudh Ravichander has a knack for crafting music that not only enhances a cinematic experience but also has the ability to captivate listeners on its own. The song from "Leo" that served as the backdrop to the fish's story is a testament to this talent.
Moodboard
The moodboard for this poignant yet thought-provoking tale is a visual collage that navigates the delicate balance between heartwarming aesthetics and the underlying melancholy. It encompasses vibrant colors depicting a joyful culinary environment, juxtaposed with subtle hues reflecting the fish's apprehension. The storyboard, inspired by contrasting elements of cheerful props and heartrending circumstances, creates a nuanced ambiance, inviting the audience to reflect on the depth of our relationships with animals.
Initial planned mood board
Shotlist
Location Recce
Behind the Scene
The production of this brief yet impactful video involved detailed planning and careful execution. From conceptualization to the final shoot, each step was a harmonious orchestration of elements. The location scouting ensured a backdrop that seamlessly complemented the emotional resonance of the narrative. The meticulous selection of props, from colorful containers to kitchen utensils, was aimed at enhancing the visual storytelling and evoking a range of emotions.
The technical setup involved a strategic use of Godox additional lights and other production equipment to capture the nuances of the scene, illuminating both the vivacity of the cooking environment and the subtleties of the fish's plight.
Light setup
Shotlising/Script
Color grading
The color grading was strategically planned to create a dichotomy between the apparent happiness of the cooking scenario and the fish's underlying distress. The advertising color lookbook approach aimed to evoke a sense of joy and vibrancy in the visuals while prompting viewers to contemplate the poignant message embedded in the story. This artistic choice invited the audience to reflect on the emotions of the live fish amidst an otherwise lively and colorful setting, striking a chord that lingers beyond the video's brief duration.
What happened?
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With over 600K views on Instagram alone, the impact of this succinct yet profound video is unmistakable. Beyond the numbers, it's the resonance of the narrative that strikes a chord. The success lies not just in the reach but in the ability to provoke contemplation, stirring emotions, and sparking conversations.
In those 40 seconds, we managed to encapsulate a thought-provoking story, navigating the delicate balance between our culinary choices and our compassion for animals. The achievement isn't just in the views garnered but in the hearts touched and the minds awakened to the poignant message.