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overview
At Ola Sankalp 2024, a pivotal event for Ola Electric and Ola Consumer, founder Bhavish Aggarwal unveiled groundbreaking advancements in AI and technology. Key announcements included the integration of Krutrim, an AI startup, and the expansion of Ola's tech infrastructure with a planned 1-gigawatt data center. The event also marked the launch of India’s first homegrown AI chip and the highly anticipated Roadster motorcycle series.
Our mission was to create high-impact content that showcased Ola's innovation, ensuring each milestone was communicated in a visually engaging and forward-thinking way.
My Roles
As a creative lead, I was responsible for both the pre-event marketing materials and film production.
My contributions included:
Developing marketing collateral for social media, print, and CLMs with the Team
Creating six event films, showcasing the Battery Innovation Centre, Giga Factory,
Cell BTS, Gen 3 Platform, Roadster 3D film, and a Intro Film
Developing Post event assets and guiding the photography and video team.
#Art directions #Design #DirectionOfFilms #Concepts #Program Management #Editing
Team members who worked on the project:
Pounomi Roy | Muneeb Rahman | Arjun TK | Athul NK | Vipin Varma | Vinod | Agil Joseph | Praveen Kumar | Tharun Kumar
Roadster Pro 3D Film
Teaser for the event
Cell to Product Film (Direction, Concept and Production Management)
Teaser 02
Teaser 03
Teaser 04
Battery Innovation Centre Film (Direction, Art direction, Grading)
Approach
For Ola Sankalp 2024, our design approach centered around the themes of technology and innovation. We primarily utilized a color palette of orange and blue, both of which symbolize forward-thinking and the dynamic nature of the tech industry. Orange conveys energy and enthusiasm, while blue represents trust and reliability qualities that are essential in our brand's narrative.
To emphasize our connection to India, we selected a Hindi title font. This choice reflects how closely grounded we are with our nation and its cultural heritage, fostering a sense of belonging and pride in our advancements.
Incorporating binary design elements throughout our visuals served to underscore the tech-heavy nature of our brand and products. These elements not only enhance the aesthetic appeal but also reinforce the idea that we are at the forefront of technological innovation, bridging the gap between cutting-edge developments and the everyday experience of our customers.
Results
The films played a key role in communicating Ola’s vision to the audience, enhancing the impact of the technological advancements announced. The pre-event marketing materials helped build anticipation and engagement across multiple platforms, contributing to the event’s success. See more films below.
Event intro film - Sand art (Outsourced Artist)
3D pieces done for keynote (Agency)
Closure
Through this project, we not only highlighted Ola's commitment to innovation but also demonstrated the creative team's ability to deliver impactful narratives that resonate in today's fast-evolving tech landscape. This experience reinforced our role as storytellers in a world where technology shapes the future, setting the stage for continued collaboration and success.
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