The Ola Solo campaign began as an April Fool’s ad showcasing a humorous concept of a self-driving scooter. The ad captured the imagination of audiences with the idea of a scooter that could ride itself, blending innovation with humor. Later, Ola surprised the audience by releasing a video revealing that the self-driving scooter concept was real and that the technology was being developed in-house, showcasing the brand's commitment to cutting-edge mobility solutions.