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Overview
The Electric Scooter Launch was a significant milestone for Ola, introducing a sleek and high-performance electric scooter to the market. I had the opportunity to work closely with the leadership team to shape the marketing and communication strategy for the launch, creating a wide range of design assets to establish a consistent design language. The launch was a major success, with more than 150,000 scooters sold in just one year and 60000 pre-bookings in the first month alone. The scooter quickly became India's No. 1 EV and my efforts as part of the launch team earned me a promotion and the "Impact Award" for bringing $500 million in investment to the company through the investor decks I worked on.
CASE STUDY
The Electric Scooter Launch was a clear demonstration of the power of effective marketing and design. The sleek and high-performance scooter design, combined with the consistent design language established through the marketing materials, helped to drive strong sales and establish Ola as a leader in the electric vehicle market. Furthermore, my work on the investor decks was critical to securing a significant investment in the company, which in turn helped to fuel future growth and success. The promotion and "Impact Award" I received as a result of my contributions to the launch project are a testament to the value that a strong graphic design and marketing campaign can bring to a company."
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